Health Care Sectors Projects Done

 

Boosting Digital Presence for Bharat Homeopathy & Shaksham Health Care

At Digital Elephant Marketing, we understand the unique challenges of marketing in the healthcare industry. With increasing competition and stringent advertising regulations, healthcare businesses need a strategic digital marketing approach to connect with the right audience.

Recently, we worked with Bharat Homeopathy and Shaksham Health Care, two renowned healthcare service providers, to increase their reach both organically and through PPC campaigns. The results? A massive boost in traffic, engagement, and lead generation.

The Challenge

Healthcare marketing is highly competitive, and platforms like Google and Facebook impose strict policies on health-related advertising. Our goal was to:

✔ Increase online visibility through organic and paid strategies.
✔ Drive quality traffic to their websites and landing pages.
✔ Generate high-intent leads while maintaining compliance with advertising policies.
✔ Establish brand trust and credibility in the healthcare domain.

Our Strategy & Execution

To ensure success, we implemented a two-pronged approach:

1️⃣ Organic Growth (SEO & Content Marketing)

For long-term brand visibility and credibility, we focused on SEO and high-quality content marketing, ensuring that both brands ranked higher on Google without relying solely on paid ads.

🔹 Website Optimization – Improving site speed, user experience, and mobile-friendliness.
🔹 Keyword Research & SEO – Targeting high-volume health-related keywords.
🔹 Blog & Content Marketing – Publishing valuable, research-backed content to attract and educate potential patients.
🔹 Local SEO – Optimizing Google My Business profiles for better visibility in local search results.

2️⃣ Paid Advertising (Google Ads & Facebook Ads)

While organic strategies take time, PPC (Pay-Per-Click) ads provided an instant boost in traffic and lead generation. Our PPC approach included:

🔹 Google Search Ads – Targeting users actively searching for homeopathy treatments and healthcare services.
🔹 Google Display Ads – Visually engaging banner ads for awareness and retargeting.
🔹 Facebook & Instagram Ads – Laser-focused ad targeting based on demographics, health interests, and behaviors.
🔹 Landing Page Optimization – Designing high-converting pages for lead capture.
🔹 Retargeting Campaigns – Engaging previous visitors and increasing conversions.

The Results – A Major Boost in Reach & Engagement

📈 Significant Increase in Organic Traffic – A consistent rise in website visits from search engines.
🔥 Higher Engagement on Social Media – Increased likes, shares, and inquiries from social media platforms.
🚀 Boosted Lead Generation – More inquiries and bookings for their health services.
💰 Better ROI from PPC – Reduced cost-per-click (CPC) and higher conversion rates.

Conclusion

Our SEO and PPC strategy helped Bharat Homeopathy and Shaksham Health Care expand their reach, attract more patients, and establish a strong online presence. This project showcases how a well-balanced mix of organic and paid marketing can bring long-term growth in the healthcare sector.

If you’re looking to grow your healthcare business with digital marketing, Digital Elephant Marketing is here to help!

📩 Let’s discuss how we can scale your brand to new heights! 🚀